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The Hidden Value of Walking Billboards

Published on 1/9/2026

Advertising for Fraction of the Cost

Traditional advertising (billboards, digital ads) is expensive. Custom cups provide a "walking billboard" at a fraction of the cost.

If a cup costs you a few cents extra for printing, but reaches 50 pairs of eyes on a downtown street, the TPM (Total Per Thousand impressions) is incredibly low compared to other media channels.